MSFT, AWS, and Google all have a functionality whereby a partner gets credit for bringing customers to their cloud platforms. It works like this: when a customer creates a new account with the provider, there is a field in which a partner code is entered. This code is tied to a database that references the code to the partner and means that whenever a customer provisions additional services, the partner receives credit for them. Because we do not have this feature today, we do not have any visibility into how partners are influencing the consumption of our platform and thus cannot gauge the success or failure of our partner programs. Without this feature we cannot accurately determine the value of the channel and most importantly we disincentives the partners from positioning the cloud services platform since they do not get any sort of credit for it in the long run.
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