IBM Cloud - Structured Ideas

Critical need for accelerating new BPs onboarding and keeping them from going to the competition.

also new trial will show IBM competitive advantage with integrated IAAS/PAAS console for service provision

This needs to be across the entire WCP portfolio.  The current free trial approach is very limited and not aligned to all the offerings an ISV / MSP wants to trial. 

Trials and incentives are the best way to displace a competitor.   We need this to scale our business to meet our 2020 targets

The two are inseparable for our cloud strategy, if we plan to offer IaaS thru PaaS (bluemix) why would we not showcase them together.  Our competitors are already buying and prying their way into the cloud business. If we do not show capabilities, take mindshare, and make it easy for them to work with us, our competitors will.

 Let us make our trial industry-leading across the entire WCP portfolio. There is no reason we can't be aggressive in attracting developers and potential partners with this effort. Fund it from marketing if we must -- it's going to do a better job via word of mouth than any advertising if we get the trial offer right.

Our competitors are investing heavily and cloud and we must likewise if we wish to win, so let's equip our business partners with the tools they need to showcase our platform.  BPs are seen as more objective than the cloud provider, so let's ensure we make it easy for them to demonstrate our unique value proposition!

Very much needed.  The free trial should be similar to our SW value-pak where our Partners are encouraged to use the SW, demo it and sell it 

This is fundamental business need.  Our Partners are a true extension of our Sales teams and are a face to our clients.  They must have the capability to showcase the complete solution.  It is as fundamental as test driving a car before buying it - you do this to ensure the 'infrastructure' (engine\transmission) operate as expected, not just that the 'platform' - SUV holds 5 passengers is what you need.  When we buy homes by way of a home inspection we evaluate the homes infrastructure (heating, AC, plumbing), not just the platform - '3 bedrooms etc.  If I couldn't evaluate these things I wouldn't buy the car and I wouldn't buy the home.  It is imperative for us to offer the trial.  This need is simply 'good business common sense' to allow our client to make an informed investment. 

Instead of a trial, we should be giving partners a free credit, and let THEM choose how to spend it, be it PaaS or IaaS.  Why limit it to a 30 or 60 day time trial?  Better to give them choice with a free $ credit and an opportunity to add to their credit when it runs out using their own $.  Often trials expire before the fish is hooked

With this, our business partner community would be fired up to be able to provide both IaaS and PaaS together.  The offer feeds into the complete Bluemix story.

1. Learn from neighbors.. aws amd google and microsoft.

2. Listen and hear from user : developers.. not cio.. not cto.

3. Implement " MAKE SENSE " always free scenario.

critical need